Turundusliku

Turundusliku is an Estonian adjective form meaning marketing-related or pertaining to marketing. It is derived from turundus (marketing) plus the common suffix -lik, which creates adjectives that denote a characteristic or relation. The base form turunduslik is used for the masculine/feminine singular nominative, while turundusliku is typically the genitive singular form and appears when the phrase modifies another noun within a larger clause.

Usage of turundusliku is widespread in business, academia, and media to describe elements connected to marketing. Examples include turundusliku analüüsi tulemused (the results of a marketing analysis), turundusliku kampaania kavandamine (planning of a marketing campaign), or turundusliku kommunikatsiooni strateegia (marketing communications strategy). In everyday language, many speakers also use turunduslik without inflection in contexts where the gist is clearly marketing-related, with standard inflection applied as needed.

Etymology and morphology: turundusliku is formed from turundus plus the suffix -lik, producing an adjective meaning “marketing-related.” Its exact form changes with case and number according to Estonian grammar, so turundusliku can appear in several grammatical functions such as genitive singular or partitive forms within longer phrases.

Notes: The term does not denote a separate discipline but serves as a descriptive label for marketing aspects within other topics, such as management or communication. Related terms include turundus (marketing), turundusstrateegia (marketing strategy), and turundustegevus (marketing activity).