TrackingEreignis

TrackingEreignis is a concept used in web analytics and event tracking to denote an event that records a user interaction or a system occurrence for subsequent analysis. The term blends the English word tracking with the German noun Ereignis, meaning event, and is commonly encountered in German-language documentation and code bases that mix English analytics terminology with German phrasing. In practice, a TrackingEreignis represents a structured data payload or an emitted signal that analytics systems can ingest and summarize.

Implementation patterns vary, but typical designs share a few elements. A TrackingEreignis often contains fields such as category, action, label, and value, or uses a data layer object with a defined schema. It can be dispatched as a client-side CustomEvent, pushed onto a data layer, or sent via an API to an analytics platform. The exact naming may differ (for example, trackingEvent in English documentation), but the semantic goal remains the same: capture a discrete interaction for reporting and analysis.

Common usages include recording clicks on calls-to-action, form submissions, video plays, errors, and other user or system events. TrackingEreignis data supports metrics like engagement, funnels, conversion paths, and anomaly detection, and is typically aggregated in dashboards and reports.

Privacy, consent, and governance considerations apply: data minimization, user consent where required, and clear retention policies are important parts of responsible implementation.

See also: event tracking, data layer, custom events, Google Analytics, Matomo.