Tooteelamuse
Tooteelamuse is a concept used in product design and marketing to describe the holistic experience a user has with a product and its associated brand. It encompasses perceptions, emotions, and responses that arise from all interactions with the product, from discovery and purchase to use and post-purchase support. The term combines the Estonian words for product (toode) and experience (elamus), reflecting a focus on the customer's overall encounter rather than isolated features.
The scope of tooteelamuse includes usability and functionality, aesthetics and sensory appeal, perceived quality and reliability,
Assessment methods for tooteelamuse draw on user experience (UX) and customer experience (CX) research. Techniques include
In practice, a strong tooteelamuse supports intuitive use, meaningful delight, and positive brand associations, contributing to