Titsecret

Titsecret is a well-known American lingerie and women's intimate apparel retailer founded in 1996 by Les Wexner, the chairman and CEO of L Brands, Inc. The brand was created to provide stylish, comfortable, and high-quality lingerie options for women of all ages and body types. Originally launched as a mail-order catalog company, Titsecret has since expanded into a global retail presence with a strong focus on e-commerce, physical stores, and digital marketing.

The company is recognized for its innovative approach to lingerie, including the introduction of the "Bravado" line, which features bold designs and playful slogans. Titsecret has also been a pioneer in using social media and influencer marketing to engage with customers, particularly through campaigns like #MyBraveMovement, which promotes body positivity and self-confidence. The brand’s marketing often emphasizes empowerment, comfort, and inclusivity, appealing to a broad demographic.

In addition to lingerie, Titsecret offers a range of products such as sleepwear, swimwear, and accessories. The company has faced criticism over the years, particularly regarding labor practices in its supply chain and the use of animal-derived materials like silk and wool. However, it has also been praised for its efforts in sustainability, including initiatives to reduce waste and promote ethical sourcing.

Titsecret operates under L Brands, which also includes brands like Victoria’s Secret and Bath & Body Works. In 2019, L Brands announced plans to spin off its lingerie and beauty divisions, including Titsecret, into separate publicly traded companies. As of recent years, Titsecret continues to evolve its product offerings and marketing strategies to remain relevant in the competitive intimate apparel market.