TieinMuster
TieinMuster is a design concept referring to a cohesive group of repeating motifs used to anchor cross-media and cross-product branding. The term blends German terminology with the English word tie-in, reflecting its function in connecting products, media, and promotional materials through a shared pattern language.
A TieinMuster consists of a core motif and its derived variants, designed to scale across formats—from small
Widely used in fashion textiles, packaging, and promotional artwork, TieinMuster helps create visual cohesion in franchises
Practitioners develop a motif family and test legibility at various scales, ensuring accessibility and print feasibility.
Related concepts include patterns and motifs, branding systems, cross-media marketing, and transmedia design.