Tekstiikossa

Tekstiikossa is a coined Finnish term used to describe a state or condition within digital communication characterized by the dominance of written text in online spaces. The term is often employed in discussions about online discourse, journalism, and content creation to describe environments where textual content is foregrounded over images, video, or interactive features. The concept highlights how length, structure, and linguistic style influence reader engagement and information processing.

Etymology: Tekstiikossa combines teksti (text) with the locative suffix -ssa, yielding "in the text" or "in the textual environment." It emerged in academic and media commentary in the early 2010s as a way to talk about text-heavy interfaces and cultures of reading online.

Usage: In analyses of blogs, long-form journalism, newsletters, or comment sections, tekstiikossa refers to spaces where readers expect substantial textual articulation, precise argumentation, and semi-formal registers. Proponents argue it supports depth and nuance; critics warn it can contribute to information overload and deter casual readers.

Relation to other concepts: Tekstiikossa relates to digital rhetoric and textuality, and to ideas about information density. It contrasts with visual or multimodal approaches where images and video play a larger role.

Examples: Discussions about the readability of online articles, the design of long-form posts, or the structure of threaded discussions may invoke tekstiikossa as a frame.

See also: digital rhetoric, textuality, information overload, long-form journalism.