Targetbase

Targetbase is a customer data platform and marketing agency that helps businesses understand and engage with their customers. The company focuses on leveraging data to create personalized marketing experiences and drive customer loyalty. Targetbase was founded in 2001 and is headquartered in Irving, Texas.

The platform offers a range of services including data management, audience segmentation, campaign execution, and analytics. It aims to consolidate customer information from various sources, providing a unified view of each individual. This data is then used to inform marketing strategies, enabling businesses to tailor their communications across different channels. Targetbase works with a variety of industries, including retail, financial services, and automotive.

In 2018, Targetbase was acquired by Omnicom Group, a major global advertising and marketing services holding company. This acquisition integrated Targetbase into Omnicom's broader network, enhancing its capabilities and reach. The company continues to operate as a distinct entity within Omnicom's Diversified Agencies Group. Targetbase emphasizes a data-driven approach, using insights to improve customer acquisition, retention, and lifetime value for its clients.