Tarbijaturu

Tarbijaturu refers to the market where goods and services are sold to individual consumers for their personal use. This is distinct from the business-to-business (B2B) market, where products and services are sold to other businesses. In the consumer market, purchasing decisions are typically driven by individual needs, wants, preferences, and affordability.

The consumer market is vast and diverse, encompassing a wide range of products from everyday necessities like food and clothing to discretionary items such as electronics and travel. Services also form a significant part of the consumer market, including healthcare, education, entertainment, and financial services. Marketing and advertising efforts are heavily focused on understanding and influencing consumer behavior within this market.

Companies operating in the consumer market often segment their customer base to tailor their offerings and marketing strategies. Segmentation can be based on demographics (age, gender, income), psychographics (lifestyle, values, personality), geographics (location), or behavioral factors (usage rate, brand loyalty). Understanding these consumer segments is crucial for businesses to effectively reach their target audience and achieve sales success. The dynamics of the consumer market are constantly evolving due to changing economic conditions, technological advancements, and shifting consumer trends.