Tarbijakäitumismallid

Tarbijakäitumismallid, or consumer behavior models, are frameworks used to understand and predict how individuals make decisions about purchasing goods and services. These models help businesses tailor their marketing strategies, product development, and customer service to better meet consumer needs. One of the most well-known models is the Maslow's Hierarchy of Needs, which suggests that consumers have a hierarchy of needs that must be met in a specific order, from basic physiological needs to self-actualization. Another prominent model is the Theory of Planned Behavior, which posits that a person's behavior is determined by their intention to perform the behavior, which is influenced by their attitude towards the behavior, subjective norm, and perceived behavioral control. The Technology Acceptance Model (TAM) focuses on the acceptance and use of technology, suggesting that perceived usefulness and perceived ease of use are key factors in determining technology adoption. These models provide valuable insights into consumer behavior, helping businesses to create more effective strategies and products.