TRSssä

TRSssä is a Finnish term that refers to a specific type of outdoor advertising structure. It is a standalone advertising pillar, often found in urban areas, particularly in public spaces like streets, squares, and near public transport hubs. The name "TRSssä" is derived from the Finnish words "Tiedotus, mainos ja seisonta" which translate to "information, advertising, and standing," hinting at its multipurpose nature.

These structures are typically cylindrical or polygonal in shape and are designed to be highly visible. They are illuminated, usually with internal lighting, to ensure visibility both during the day and at night. The surface area of a TRSssä is utilized for displaying advertisements for various products, services, or public information campaigns. They are a common sight in Finnish cities and towns, contributing to the visual landscape of urban advertising.

The design of TRSssä structures can vary, but they generally aim for durability and weather resistance, given their outdoor placement. They are a cost-effective way for advertisers to reach a broad audience in high-traffic areas. Beyond commercial advertising, TRSssä are also sometimes used for public service announcements, event promotions, and general information dissemination by local authorities. Their presence is a notable feature of street furniture in Finland.