Sölufólk

Sölufólk are individuals who sell goods or services directly to customers. They work in a variety of settings, including retail stores, marketplaces, showrooms, door-to-door campaigns, and increasingly online platforms. Their core function is to enable purchases by presenting products, answering questions, comparing options, and handling transactions, while striving to provide a positive customer experience.

Typical duties include greeting customers, explaining features and prices, demonstrating products, upselling or cross-selling, processing payments, and arranging delivery or returns. They may also assist with stock checks, merchandising, inventory management, and maintaining store presentation.

Successful sölufólk typically have good communication and interpersonal skills, product knowledge, basic math and cash handling, and familiarity with point-of-sale systems. They often rely on customer service training, sales techniques, and knowledge of consumer rights and warranties.

Work arrangements vary; hours can include evenings, weekends, and holidays. Jobs may be part-time or full-time, seasonal or permanent, and can involve employment by retailers or independent sales representatives.

In Icelandic commerce, sölufólk play a key role in connecting sellers and buyers, informing consumers, and supporting after-sales service. The rise of e-commerce has expanded the range of customer-contact channels while maintaining in-person sales as a core function.