Säljkedjan

Säljkedjan, often translated as the sales funnel or sales pipeline, refers to the stages a potential customer goes through from initial awareness of a product or service to becoming a paying customer. It is a conceptual model used in marketing and sales to visualize and manage the process of converting leads into sales. The stages typically begin with broad awareness, where a large number of potential customers are exposed to marketing efforts. This is followed by interest, where individuals show a more specific curiosity about the offering.

The next stage is consideration, where potential customers actively evaluate the product or service against alternatives. This is often followed by intent, where the prospect demonstrates a clear desire to purchase. Finally, the last stage is the purchase, where the transaction is completed. Some models also include a post-purchase stage, focusing on customer retention and loyalty.

Organizations use the säljkedja to track the progress of leads, identify bottlenecks in the sales process, and forecast revenue. By understanding where potential customers are in the funnel, sales and marketing teams can tailor their efforts more effectively, providing relevant information and support at each stage to guide the prospect towards a purchase. This systematic approach helps optimize sales strategies and improve conversion rates.