Szortiment

Szortiment is a Polish term that translates to "assortment" or "range" in English. It is commonly used in retail and business contexts to describe the variety of products or services offered by a company. A well-defined szortiment is crucial for attracting and retaining customers, as it caters to diverse needs and preferences.

The size and composition of a szortiment can vary significantly depending on the type of business. For example, a small boutique might have a curated szortiment of niche fashion items, while a large supermarket will offer a broad szortiment covering groceries, household goods, and more. Businesses often analyze their szortiment to identify popular items, slow-moving stock, and potential gaps in their offerings.

Factors influencing a company's szortiment strategy include market demand, competitor offerings, supplier capabilities, and internal resources. Retailers aim to strike a balance between offering enough variety to appeal to a wide customer base and managing inventory efficiently. This involves making strategic decisions about which products to stock, their quantities, and their pricing. Ultimately, a well-managed szortiment is a key component of a successful business.