Szemérzékelésen

Szemérzékelésen, often translated as eye-tracking or gaze tracking, refers to the process of measuring or determining a person's point of fixation or movement of their eye relative to their head. This technology allows researchers and developers to understand where a person is looking on a screen or in a physical space.

The fundamental principle behind szemérzékelésen involves using specialized equipment, typically an eye-tracker, which uses infrared light to illuminate the eye. A camera then captures images of the eye, and software analyzes these images to determine the pupil's position and the direction of gaze. Reflecting light patterns from the cornea and pupil are key to these calculations.

Applications of szemérzékelésen are diverse. In user experience research, it helps designers understand how users interact with websites and applications, identifying areas of interest or confusion. It is also utilized in marketing to gauge attention to advertisements and product packaging. Furthermore, szemérzékelésen plays a significant role in fields such as psychology, neuroscience, and human-computer interaction, providing insights into cognitive processes and attention. Assistive technologies also benefit, enabling individuals with disabilities to control devices with their gaze.