Swapfiets

Swapfiets is a Dutch bicycle subscription service that provides users with a fully functional city bike for a fixed monthly fee. The model treats mobility as a service rather than ownership, with maintenance, repairs, and a guaranteed bike swap included in the price. The bikes are widely recognized for their distinctive blue front wheel, a branding cue that has become associated with the service.

Founded in the Netherlands in 2008, Swapfiets has expanded to multiple European cities and operates in several countries. The company maintains its own fleet and coordinates repairs through an internal service network, offering replacements so riders are never left without a bike. Subscription plans can vary by city and may offer different bicycle types or levels of service depending on location and price.

Customers typically order online and receive a bicycle within a short period, with swaps available through the network if a bike breaks or needs servicing. Maintenance and repairs are included as part of the subscription, reducing the burden of ownership and encouraging consistent access to a trusted bicycle. The service is positioned to support urban mobility, lower ownership costs, and promote sustainable transportation options.

Swapfiets operates across multiple European countries and dozens of cities, making it a prominent player in the urban-mobility landscape that emphasizes convenient, predictable access to reliable bicycles rather than individual ownership.