Superzelle

Superzelle is a German bottled water brand owned by the energy drink and beverage company Red Bull GmbH. The brand was launched in 2006 and is marketed as a premium bottled water product.

Superzelle water is sourced from natural springs located in the Allgäu region of Germany. The water is filtered and purified using a combination of physical and chemical processes before bottling. The brand emphasizes the use of natural spring water as a key selling point, suggesting that it has a unique taste and mineral profile compared to other types of water.

The packaging used by Superzelle features minimalist design and includes a slim bottle shape. The brand has gained popularity in its home market of Germany and has also been sold in other European countries. It is often priced higher than other bottled water brands due to its perceived premium quality and branding.

Red Bull GmbH has stated that Superzelle is part of its strategy to diversify its product portfolio beyond energy drinks and into the beverage sector more broadly. The brand has been marketed using a series of television and print advertising campaigns, often featuring images of natural landscapes and healthy living themes. Overall, Superzelle is a bottled water brand that has achieved significant market recognition in a competitive sector.