Støtteprodukter

Støtteprodukter, often translated as support products or auxiliary products, refer to goods or services that are consumed alongside a primary product. Their utility is derived from their association with the main item, enhancing its functionality, convenience, or overall user experience. Examples are numerous and span various industries. In the realm of electronics, cases and screen protectors for smartphones are classic støtteprodukter. For coffee machines, filters and descaling solutions serve a similar purpose. In the automotive sector, floor mats, car washes, and spare tires are considered støtteprodukter. The concept also extends to services, such as extended warranties for appliances or installation services for software.

The market for støtteprodukter is often a significant revenue stream for businesses, as they can have higher profit margins than the primary product. They also contribute to customer loyalty by providing a more complete solution and addressing potential user needs or concerns. Consumers may purchase støtteprodukter to protect their initial investment, improve performance, or simply to personalize their experience. Understanding the relationship between primary and støtteprodukter is crucial for businesses in product development, marketing, and sales strategies, as it highlights opportunities for complementary offerings and customer engagement.