Sortimentsaufteilung

Sortimentsaufteilung refers to the strategic division and organization of a retailer's product range. This process aims to structure the assortment in a way that optimizes sales, customer satisfaction, and operational efficiency. It involves categorizing products based on various criteria such as product type, brand, price point, target customer segment, or intended use.

A common approach to Sortimentsaufteilung is the hierarchical structure, starting with broad categories and narrowing down to specific subcategories and individual products. This helps in creating a logical flow for customers browsing the store or online platform, making it easier for them to find what they are looking for. For instance, a clothing retailer might divide its assortment into "Men's Wear," "Women's Wear," and "Children's Wear," then further subdivide these into "Tops," "Bottoms," "Outerwear," and so on.

The goal of effective Sortimentsaufteilung is to ensure that the right products are available at the right time and in the right place. This can involve considering factors like seasonality, fashion trends, and demand forecasts. Retailers also use Sortimentsaufteilung to identify gaps in their offering, opportunities for cross-selling, and potential areas for product rationalization. Ultimately, a well-executed Sortimentsaufteilung contributes significantly to a positive shopping experience and the overall success of the retail business.