Sortimentsaufteilung
Sortimentsaufteilung refers to the strategic division and organization of a retailer's product range. This process aims to structure the assortment in a way that optimizes sales, customer satisfaction, and operational efficiency. It involves categorizing products based on various criteria such as product type, brand, price point, target customer segment, or intended use.
A common approach to Sortimentsaufteilung is the hierarchical structure, starting with broad categories and narrowing down
The goal of effective Sortimentsaufteilung is to ensure that the right products are available at the right