Soovatavsoovitav

Soovatavsoovitav is a coined term that appears in some Estonian-language online discourse and creative writing. It is used as a neologistic compound to signal that something is both desirable and recommended.

Etymology and formation: The word seems to blend elements associated with wishing or wanting and with advising or recommending. It is not part of standard dictionaries, and its exact origin is ambiguous, likely arising in online communities and language games where users experiment with new compounds and intensifiers.

Usage and meaning: In practice, soovatavsoovitav is employed to tag products, ideas, or experiences that the speaker believes are worth pursuing and worth recommending to others. The tone can range from playful to emphatic or ironic, depending on context. It is most commonly seen in memes, social media comments, and short captions where rapid, emphatic endorsement is the goal.

Reception and status: Because there is no formal definition or scholarly consensus, soovatavsoovitav remains a fringe or ephemeral term rather than a recognized part of standard vocabulary. Linguists may view it as an example of contemporary word formation and pragmatic play in online language, while dictionaries have not codified it.

Examples: A social media caption might read, “This playlist is soovatavsoovitav,” signaling that the creator both desires and recommends the playlist. Another line could be, “If you like X, this book is soovatavsoovitav for you,” reinforcing dual endorsement.