Sockasubbing

Sockasubbing is a term used to describe the act of using a secondary or alternate account, often referred to as a "sock puppet" or "alt account," to interact with content or users on online platforms. These secondary accounts are typically created and managed by the same individual who owns their primary account. The reasons for sockasubbing can vary widely. Some individuals may create sock puppet accounts for anonymity, allowing them to express opinions or engage in discussions without revealing their main identity. Others might use them to amplify their own opinions, create the illusion of broader support for an idea, or to engage in debates in a way they feel their primary account cannot.

The practice can also be employed for more benign purposes, such as testing out a platform's features or participating in games where multiple accounts are permitted. However, sockasubbing can also be associated with deceptive practices. When used to mislead others about the number of unique participants in a discussion or to artificially inflate the popularity of content, it can undermine the integrity of online communities. Many online platforms have policies against sock puppet accounts, particularly when they are used for malicious purposes such as harassment, spreading misinformation, or manipulating public opinion. The detection and moderation of sockasubbing are ongoing challenges for platform administrators.