Slogansuch

Slogansuch is a conceptual framework and dataset used in branding and linguistics for collecting, organizing, and analyzing slogans and catchphrases across languages and domains. The term is a compound of German roots meaning "search for slogans." In this context, Slogansuch encompasses both a repository of slogan items and the analytical methods applied to them, including metadata tagging, rhetorical analysis, sentiment scoring, and alignment with product categories and target demographics.

History and development: The concept arose in mid-2000s marketing literature as digital campaigns generated large slogan corpora. It gained practical use with open data platforms and annotation tools that allow researchers to annotate slogans with industry, language, tone, and stylistic devices such as alliteration, rhyme, or parallelism. Slogansuch tools typically include search interfaces, similarity measures, and visualization dashboards for comparing slogans across brands, languages, and time periods.

Applications: Used in brand management, marketing research, and political communication studies, Slogansuch supports tasks such as slogan discovery for new campaigns, competitive analysis, naming and messaging experiments, and linguistic research on slogan structures.

Data practices: Sources may include public campaigns, corporate websites, and historical archives. Researchers emphasize ethical use, copyright considerations, and language diversity.

See also: Slogan, Branding, Corpus linguistics, Sentiment analysis, Rhetorical devices.