SkipRate
SkipRate is a metric used in digital media and software analytics to quantify how often users perform a skip action relative to opportunities to skip. It is typically expressed as a percentage. The exact meaning of a "skip" varies by context: in video streaming, a skip may mean skipping a video segment, skipping an advertisement, or dismissing a suggested clip; in onboarding or tutorial flows, it may mean bypassing a step; in playlists or auto-playing feeds, skipping a track or a post may count.
Calculation and data collection are central to SkipRate. SkipRate = (Skips / Presents) × 100, where Skips is
Applications of SkipRate include informing content strategy and ad format decisions in video and advertising contexts,
Limitations and considerations include the varying definitions of what constitutes a skip across platforms, which can