Skimmingprissättning

Skimmingprissättning, often referred to as price skimming, is a pricing strategy where a company initially sets a high price for a new product or service. This high price is then gradually lowered over time. The primary objective is to maximize revenue by charging early adopters or customers who are less sensitive to price the highest possible amount. As the initial demand from this segment is satisfied and competition increases, the price is reduced to attract more price-sensitive customers.

This strategy is particularly effective for products that are innovative, have a strong competitive advantage, or are protected by patents. Companies often employ skimming when they anticipate a relatively short product lifecycle or when the cost of production is high initially. The high initial price helps to recoup research and development costs quickly and generates significant profit margins from those willing to pay a premium for novelty or perceived exclusivity.

As the product matures and competitors enter the market with similar offerings, or as production costs decrease, the price is lowered. This phased reduction allows the company to capture different market segments at various price points. For instance, technology companies often use skimming for new gadgets, starting with a premium price for the first wave of buyers and then decreasing it as newer models are released or production becomes more efficient. However, if the initial price is set too high, it can deter potential customers and limit market penetration, potentially opening the door for competitors to gain a foothold.