Similarweb

Similarweb is a digital market intelligence company that provides analytics and insights on websites and mobile apps. The platform aggregates data to estimate website traffic, engagement metrics, audience demographics, and traffic sources. It serves marketers, advertisers, publishers, agencies, and researchers seeking competitive intelligence and market trends.

Key features include website analytics such as visits, page views, average visit duration, and bounce rate; traffic sources broken down by direct, search, referral, social, and paid channels; audience geography and referral sites; and app analytics for iOS and Android, including installs and engagement. The service also offers competitive benchmarking, category rankings, and lists of similar sites.

Data and methodology: Similarweb combines information from its own web crawlers, browser extensions, public data, and partner sources to estimate traffic and engagement metrics. Because the data are inferred rather than measured directly, figures are best used for comparative and market intelligence rather than exact counts.

Use and availability: Similarweb operates a free online platform with paid subscriptions that unlock more granular data and longer histories. Customers include digital marketers, advertisers, product managers, publishers, and researchers who use the data to monitor performance, assess competitors, plan media investments, and identify growth opportunities.