Sidemesse

Sidemesse is a term that may describe an ancillary trade fair or companion exhibition held in conjunction with a larger main fair or convention. The exact meaning can vary by language and organizer, and the term is not widely used in English-language sources. In German-language trade press, sidemesse often denotes a secondary or satellite event designed to complement the principal fair.

Etymology and usage context: The word combines the German side element with messe, meaning a fair or exhibition. This construction suggests a peripheral or subsidiary event linked to a larger market gathering. In practice, sidemessen may be organized by the host venue, a trade association, or participating exhibitors to showcase products, services, or regional offerings that do not fit within the main fair’s footprint or schedule.

Characteristics and format: Sidemessen are typically smaller in scale than the main fair and may run in parallel with it or in nearby spaces at the same venue. They are often tailored to niche markets, specific buyer groups, or particular product categories, and may require separate registration or credentials. The exact setup can vary, ranging from a clearly defined side exhibition to a more informal cluster of booths and demonstrations.

Terminology and references: Because the term is not standardized, some organizers use alternative phrases such as satellite fair or adjacent exhibition. When encountered, the precise meaning should be checked within the context of the event organizer’s program and branding.

See also: Trade fair, Satellite event, Companion exhibition, Exhibit management.