Seventyfoot

Seventyfoot is a British lifestyle brand specializing in outdoor and adventure gear, with a focus on high-quality, durable products designed for active lifestyles. Founded in 2008 by entrepreneur and adventurer James Cracknell, the company draws inspiration from his experiences as an Olympic rower and explorer. Seventyfoot’s name reflects the brand’s commitment to adventure, referencing the distance of seventy nautical feet (a common depth for scuba diving) and the spirit of exploration.

The brand’s product range includes outdoor clothing, footwear, and accessories tailored for hiking, sailing, diving, and general outdoor activities. Known for its minimalist yet functional designs, Seventyfoot emphasizes practicality, sustainability, and timeless craftsmanship. Materials often feature recycled or eco-conscious fabrics, aligning with the brand’s environmental consciousness. Popular items include waterproof jackets, rugged boots, and versatile outerwear suitable for various climates.

Seventyfoot has gained recognition for its collaborations with explorers and athletes, reinforcing its adventurous ethos. The brand’s products are marketed as versatile enough for everyday use while remaining robust for extreme conditions. While primarily a British company, Seventyfoot has a global customer base, with distribution through its online store and select retailers.

Beyond product design, Seventyfoot supports conservation efforts and adventure initiatives, reflecting its founder’s passion for exploration and environmental stewardship. The brand’s approach blends modern functionality with a nostalgic, adventurous spirit, appealing to those who value both style and performance in outdoor gear.