Sensetagging

Sensetagging is a conceptual framework and practical approach used to describe and analyze the sensory qualities of objects, environments, or experiences. It involves identifying and articulating the specific sensory attributes that are perceived by an individual or a group. These attributes can encompass a wide range of sensory modalities, including sight, sound, smell, taste, touch, and even proprioception (the sense of the relative position of one's own parts of the body).

The process of sensetagging typically involves observation, description, and categorization. Observers might note visual elements like color, texture, and shape, auditory elements such as pitch and volume, olfactory elements like aroma and pungency, gustatory elements like sweetness and bitterness, and tactile elements like smoothness and roughness. The goal is to move beyond general descriptions and provide a more detailed and nuanced understanding of the sensory landscape.

Sensetagging finds applications in various fields. In product design and development, it can help refine user experience by understanding how consumers perceive a product's sensory characteristics. In marketing, it can inform branding and advertising strategies by highlighting specific sensory appeals. In user experience (UX) research, it aids in understanding how users interact with digital or physical interfaces through their senses. In areas like gastronomy, perfumery, and even architecture, sensetagging provides a structured vocabulary for discussing and evaluating sensory qualities. The objective is to capture the subjective experience of sensing in a more objective and communicable manner.