Segmentointiperusteinen
Segmentointiperusteinen refers to a strategic approach where business activities, particularly marketing and product development, are organized and executed based on distinct customer segments. This method involves identifying groups of customers who share similar characteristics, needs, preferences, or behaviors. Once these segments are defined, a company can tailor its offerings, messaging, and distribution channels to resonate more effectively with each specific group.
The process typically begins with market research to gather data on potential customers. This data is then
The chosen segments become the target markets. For each target segment, a specific marketing mix is developed,
Segmentointiperusteinen is a cornerstone of modern marketing, allowing businesses to move away from a one-size-fits-all strategy