Sasta

Sasta is a term originating from South Asia, particularly prevalent in Hindi and Urdu, that translates to "cheap" or "inexpensive" in English. It is commonly used to describe goods or services that are available at a low price, often implying a lack of premium quality or luxury. The term can be applied in various contexts, from everyday shopping to discussing the cost of travel or entertainment.

When something is described as sasta, it suggests a focus on affordability. This can be a positive attribute for consumers seeking budget-friendly options, but it can also carry a connotation of being of lower quality or less desirable compared to more expensive alternatives. The perception of "sasta" can vary depending on the individual and the specific item or service being discussed. For instance, a sasta meal might be perfectly acceptable for a quick lunch, while a sasta piece of electronic equipment might raise concerns about its durability.

The word is frequently used in marketing and advertising to attract price-conscious customers. It can also appear in casual conversation when people are discussing their spending habits or comparing prices. The concept of sasta is closely tied to the economic conditions and purchasing power of a region, where affordability is a significant factor for a large segment of the population.