Samseongdong

Samseongdong is a neighborhood within the Gangnam District of Seoul, South Korea. It is renowned for its concentration of high-end businesses, upscale shopping, and modern architecture. The area is a significant economic hub within Seoul, attracting both domestic and international companies.

One of the most prominent landmarks in Samseongdong is the COEX Convention & Exhibition Center, a massive complex that hosts numerous trade shows, conferences, and cultural events. Adjacent to COEX is the Starfield COEX Mall, one of the largest underground shopping malls in Asia, featuring a wide array of retail stores, restaurants, and entertainment facilities, including the iconic Starfield Library. The area is also home to the iconic Starfield Tower, a skyscraper that dominates the skyline and houses offices and luxury apartments.

Samseongdong is a major transportation nexus, with the Samseong Station on Seoul Subway Line 2 serving as a key transfer point. This accessibility further solidifies its importance as a commercial and cultural center. The neighborhood's development reflects Gangnam's transformation into a symbol of South Korea's rapid economic growth and modernization. Its blend of business, retail, and entertainment makes it a dynamic and influential part of the South Korean capital.