SWOTelemzésben

SWOTelemzés is a strategic planning technique used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or business venture. The acronym SWOT stands for these four components. Strengths are internal positive attributes that give an advantage, while Weaknesses are internal negative attributes that pose a disadvantage. Opportunities are external factors that can be exploited for benefit, and Threats are external factors that could cause trouble.

The primary purpose of a SWOTelemzés is to identify key internal and external factors that can impact the success of a project or organization. By understanding these elements, decision-makers can develop strategies to leverage strengths, address weaknesses, capitalize on opportunities, and mitigate threats. This analysis often involves brainstorming sessions with stakeholders to gather diverse perspectives.

SWOTelemzés is a relatively simple yet powerful tool. It provides a structured framework for assessing a situation comprehensively. The insights gained can inform strategic planning, marketing campaigns, product development, and overall business strategy. It is frequently used at the beginning of a planning process to establish a baseline understanding of the current environment.