SMARTprincipe

The SMARTprincipe, also known as the SMART criterion, is a framework used for setting and evaluating objectives. SMART is an acronym derived from the Dutch words Specifiek, Meetbaar, Acceptabel, Realistisch en Tijdgebonden. In English it corresponds to Specific, Measurable, Achievable (or Acceptable), Realistic, and Time-bound. The principle was developed in the 1970s by Peter Drucker and popularised by George T. Doran in his 1981 article, "There's a S.M.A.R.T. Way to Write Management's Goals and Objectives." Its purpose is to guide individuals, teams and organisations in defining clear, actionable targets that can be monitored for progress.

The criteria are applied as follows: an objective should be specific, precisely stating what is to be achieved and who is responsible; it should be measurable, allowing quantitative or qualitative assessment; it must be realistic, taking available resources and constraints into account; it should be time-bound, having a defined deadline; and it should be acceptable, meaning it aligns with the interests and values of stakeholders. When all five criteria are satisfied, goals are typically more attainable and easier to communicate.

The SMARTprincipe is widely employed in project management, performance appraisal, strategic planning and personal development. Critics argue that it can be too rigid, overlooking broader organisational contexts or encouraging short-termism. Nevertheless, its simplicity and emphasis on clarity make it a staple in many business and educational institutions for establishing effective objectives.