Rollic

Rollic is a mobile game developer and publisher that specializes in hyper-casual titles for iOS and Android. The company focuses on short, accessible games designed for quick play sessions and easy entry, often emphasizing straightforward mechanics and fast, repeatable gameplay.

Founded in 2019, Rollic developed a catalog of lightweight games through rapid prototyping and data-driven iteration. The organization emphasizes a live-ops approach, releasing new titles frequently and refining them based on player data to identify concepts with broad appeal and strong retention.

In 2020, Zynga, a larger social game developer, announced the acquisition of Rollic for approximately $180 million. The deal expanded Zynga’s portfolio into the hyper-casual segment and integrated Rollic as a subsidiary, enabling access to Zynga’s distribution channels, marketing resources, and publishing infrastructure.

Rollic’s business model centers on publishing a large number of simple games with advertising-based monetization, a common approach in hyper-casual gaming. The company distributes titles across major app stores and employs analytics to determine which concepts to scale, iterate, or retire, maintaining a fast-paced development cycle to sustain a broad and evolving catalog of games under Zynga’s umbrella.