Retoorikas
Retoorikas is a term used in some academic and educational contexts to describe a field focused on the study and practice of rhetoric in contemporary communication. It covers the analysis of how messages are shaped to persuade audiences, the role of audience awareness, argument structure, and the use of stylistic devices across spoken, written, and digital media.
In practice, retorikas programs and texts encourage students to examine case studies of political speeches, advertising
Methodologically, retorikas draws on rhetorical theory (ethos, pathos, logos), discourse analysis, and practical writing instruction. It
Applications include education, journalism, marketing, and civic engagement, where understanding rhetorical techniques can support critical media
The term is not uniformly defined across linguistics and communications disciplines; its usage can vary by