Retargetointi

Retargetointi, often referred to as remarketing, is a digital marketing strategy that allows businesses to re-engage with users who have previously interacted with their website or mobile application but did not complete a desired action, such as making a purchase. The core principle involves placing cookies on a user's browser or using device IDs to track their activity.

When these users later visit other websites or use other applications that are part of an advertising network, retargeting platforms can display tailored advertisements to them. These ads are designed to remind the user of the brand or product they previously showed interest in, encouraging them to return and complete their intended action.

The effectiveness of retargeting stems from its ability to target individuals who have already demonstrated a level of interest. This makes them more likely to convert compared to cold leads. Common retargeting tactics include displaying ads for abandoned shopping carts, products viewed, or services explored. Businesses can segment their audiences based on specific behaviors to deliver even more relevant and personalized ad content, thereby increasing the likelihood of a conversion.

Retargeting campaigns can be implemented across various digital channels, including social media platforms, display advertising networks, and search engines. By strategically reappearing in a user's digital journey, retargeting aims to maintain brand visibility and drive conversions from a highly qualified audience.