Rekoilla

Rekoilla is a Finnish term often referring to a type of rural market or village gathering. These events typically feature local producers selling their goods directly to consumers. The concept emphasizes short, local supply chains and fosters community interaction.

At a rekoilla, vendors may offer a variety of products, including fresh produce, baked goods, honey, jams, eggs, and handmade crafts. The markets are usually organized through social media groups, allowing producers to announce their participation and the items they will have available. Consumers can then pre-order goods, ensuring availability and often securing specific quantities.

The pickup point for pre-ordered items is a central, designated location, often in a village square or community hall, where the market is held. This direct-to-consumer model benefits both parties by cutting out intermediaries, which can lead to better prices for consumers and a larger share of the profits for producers. Rekoilla events also serve as social occasions, allowing neighbors to connect and support local agriculture and small businesses. The movement has gained popularity across Finland as a sustainable and community-oriented way to shop.