Reklámozzák

Reklámozzák, also known as Reklám Papírja or Publicity Leaflet, is a type of promotional material commonly used in Hungary. It is an advertisement insert placed in newspapers and magazines. The term "reklámozzák" is a Hungarian word that translates to "adverts" or "advertisements" in English.

Reklámozzák typically feature news-like articles, which are actually thinly veiled advertisements for various products or services. The content may seem like serious news or features but is actually designed to promote a particular brand or product. The goal of reklámozzák is to persuade readers to try a product or service by presenting it in a neutral or positive light.

Reklámozzák were particularly popular in Hungary in the mid-20th century, a time when print media was the primary source of information and entertainment for the general public. During this period, reklámozzák became a common feature in many newspapers and magazines, often taking up a significant portion of the publication's space.

While reklámozzák were once a ubiquitous feature of Hungarian print media, their popularity declined in the latter half of the 20th century as other forms of advertising and advertising formats gained prominence. However, the term itself remains a recognizable concept in Hungarian culture and is often used to refer to any form of advertising that masquerades as news or other forms of content. Today, reklámozzák can be seen as a unique anomaly in the history of advertising in Hungary.