Reklamos

Reklamos is a category within marketing communications consisting of paid, non-personal messages from an identified sponsor intended to inform, persuade, or remind audiences about products, services, or ideas. It encompasses planning, messaging, and media selection.

In Lithuanian usage, reklamos refers to advertisements, with reklama as the field; the term is used similarly in other Baltic languages, and in English-language contexts the broader term is advertising.

Mediums include traditional formats such as print, radio, television, and outdoor installations, as well as digital channels like search engine advertising, display banners, video ads, social media, and influencer partnerships. The rise of programmatic buying automates targeting and placement.

Advertising is regulated by laws and self-regulatory codes that require truthfulness, avoid deceptive practices, and protect vulnerable groups. Compliance with data protection and privacy rules is common in many jurisdictions, and disclosures are often required for sponsorship or endorsements.

Economically, reklamos support media funding, create competition, and inform consumer choices but also raise concerns about privacy, manipulation, and overexposure. Some users employ ad blockers or opt-out mechanisms to limit exposure.

Current trends emphasize personalized but privacy-conscious approaches, contextual targeting, performance-based models, and the integration of advertising with content, including native and video formats.