Redaktionellt

Redaktionellt describes matters related to a publication’s editorial office, editors, and the editorial process. It denotes content, decisions, or activities that originate from or are approved by the editorial staff, rather than from advertisers, readers, or external contributors. The related adjective is redaktionell and the adverbial form redaktionellt is used to modify verbs or clauses, for example, “innehållet granskades redaktionellt” or “redaktionellt arbete kräver noggrannhet.”

Redaktionell stems from redaktion (editorial office) with the suffix -ell, and the concept has roots in the broader term for writing and editing that entered Swedish through European linguistic exchanges. In journalism and publishing, redaktionellt often describes content that has passed through the editorial process, including fact-checking, sourcing, and oversight. It appears in phrases such as redaktionell policy, redaktionella riktlinjer, redaktionellt innehåll and redaktionellt beslut.

In practice, redaktionellt content is distinguished from annonsinnehåll (advertorial or paid content) and from användargenererat innehåll (user-generated content). The term is central to discussions of editorial quality, integrity, and accountability, signaling that material has been produced or vetted by an editorial team and aligns with a publication’s voice and standards. It can also appear in broader contexts such as internal publications and corporate communications where a central editorial process governs messaging.