RankingFaktor

RankingFaktor is a term used in search engine optimization to describe the elements that influence a page’s position in search results. It is not an official metric published by search engines but a generic label used by practitioners to categorize signals that may affect ranking algorithms.

Typically, RankingFaktor encompasses a range of signals, including content quality and relevance, authority and trust as reflected by the backlink profile, and technical and user experience signals such as page load speed, mobile usability, and Core Web Vitals. On-page factors like title tags, meta descriptions, headings, and semantic structure also contribute, as do structured data and rich snippets. User engagement metrics, such as click-through rate and dwell time, are considered by some tools and analysts as part of the RankingFaktor suite, though their exact influence varies by context and by search engine.

In practice, the concept is used to plan optimization strategies and to communicate about potential impacts on rankings. Because ranking algorithms change and differ across engines, the weighting of individual factors under RankingFaktor is not publicly defined and is often estimated from experiments and analytics. RankingFaktor remains a broad and evolving concept rather than a fixed set of rules.

See also: search engine optimization, ranking factors, Core Web Vitals.