Rabattrakter

Rabattrakter is a term used in Swedish marketing and economics to describe the factors and mechanisms related to discounts and rebates that influence consumer purchasing behavior. The phrase does not have a single, universally accepted definition in international reference works, and its precise scope can differ across sources or contexts.

In typical usage, rabattrakter covers promotional price strategies such as percentage discounts, fixed-amount reductions, couponing, loyalty program rewards, bundle pricing, and time-limited offers. It can also refer to broader structural practices used by retailers to attract customers, clear inventory, or steer demand toward certain products. Researchers might analyze rabattrakter to assess how sensitive buyers are to price changes, how promotions affect perceived value, and how discount tactics interact with competition and seasonality.

Because the term is not standardized, authors may apply it to different subsets of promotional activity. In some contexts, rabattrakter emphasizes consumer-side responses to promotions, while in others it focuses on retailer strategy and pricing architecture.

See also: discount, rebate, price promotion, consumer behavior, pricing strategy.