Pschorr

Pschorr is a historic beer brand and former brewery based in Munich, Bavaria, Germany. The name derives from the Pschorr family, long-time Munich brewers whose operations date back several centuries. The Pschorr brewery became part of Munich's traditional beer culture, producing several standard Bavarian beer styles and contributing to the city's reputation for craft and quality.

In 1972, the Pschorr brewery merged with the Hacker brewery to form Hacker-Pschorr, a combination that continued to brew and market beers under both the Hacker and Pschorr names. Since then, Pschorr beers have been produced as part of the Hacker-Pschorr portfolio, with the Munich brewery continuing to supply fresh beer linked to the historic brand.

Today, Pschorr is associated with traditional Bavarian lagers and ales, including styles typical of Munich such as a light Munich Helles, a Märzen/Oktoberfest beer, and other specialty beers. The label emphasizes heritage and Bavarian brewing methods, and the beers are sold in Germany and internationally, particularly in markets with interest in classic German beer.

Overall, Pschorr represents a long-standing thread in Munich's brewing history, illustrating how historic family breweries shaped the region's beer culture and contributed to the development of the modern German brewing industry. The brand remains part of the Hacker-Pschorr family of beers, reflecting continuity with Munich's brewing traditions.