Protopersonas
Protopersonas are preliminary, fictional representations of target audiences created during the early stages of the user experience (UX) design process. They are developed to understand and anticipate the needs, behaviors, goals, and pain points of potential users. Protopersonas are not based on real data but rather on research, market analysis, and design team intuition. They serve as a tool to guide design decisions, inform user research, and create a shared understanding among the design team.
The creation of protopersonas typically involves gathering information from various sources such as user surveys, interviews,
Protopersonas are particularly useful in the early stages of design when specific user data may not be
In summary, protopersonas are a valuable tool in the UX design process, providing a framework for understanding