PropertyReleases

Property releases are legal agreements in which a property owner consents to the use of images or video depicting their property for commercial purposes. They are commonly used in photography, film, and advertising to address rights and privacy concerns when a private property is identifiable in a production.

A typical release states the rights granted, such as use, reproduction, distribution, and modification of the imagery, and defines the scope of use (geographic, duration, and media). It may also include restrictions, compensation, and nonassignment provisions. The document clarifies who grants the rights and who receives them, and it may specify whether the release is exclusive or nonexclusive.

The parties involved are the property owner, who is the grantor, and the photographer or licensee, who is the grantee. Depending on the situation, tenants or managers may also need to sign. The release should describe the property clearly to avoid ambiguity and may reference specific photographs or video scenes covered by the permission.

Releases are relevant when the property itself is a key visual element or when private property is recognizable in commercial material. In some cases, architectural releases or location releases accompany a property release to cover buildings, interiors, or restricted spaces. Legal enforceability varies by jurisdiction; practitioners typically ensure documents are signed, dated, and stored with project records, and digital signatures are common. Professional guidance may be advisable for complex rights.