Programplanerare

Programplanerare (Swedish for "program planner") is a professional who plans and coordinates the content, structure, and scheduling of programs across media, cultural, educational, or public sector contexts. The role is common in broadcasting companies, streaming platforms, event organizers, cultural institutions, and government agencies that run programming or event schedules.

Key responsibilities include developing program concepts and season outlines, selecting formats and topics, arranging airtimes or event dates, and coordinating with producers, editors, researchers, performers, and technical staff. They manage calendars, allocate resources, oversee budgets, and ensure programs meet quality standards and regulatory or contractual requirements. They may also analyze audience data and collaborate with marketing to promote the program.

Required skills and qualifications: strong project management, communication, and negotiation abilities; planning and organizational skills; ability to work under deadlines; data-driven decision making; proficiency with scheduling and project management tools; basic budgeting. Education typically includes a bachelor's degree in media production, communications, journalism, event management, public administration, or related fields. Prior experience in production, programming, or scheduling is common and valued.

Work environments and career prospects: professionals may work in television and radio stations, streaming services, theatres, cultural centers, museums, universities, or local and national government. Career progression may lead to senior program planner, head of programming, or roles such as content strategist or production manager. The position requires adaptability to changing formats, platforms, and audiences.