Produktresumé

Produktresumé is a concise product summary commonly used in Danish, Norwegian, and Swedish markets. It provides a short, neutral overview of a product intended for both internal stakeholders and external audiences. The primary purpose is to communicate the product’s value proposition, its main use cases, and the core features at a glance, without the detailed technical depth found in specifications or data sheets. It serves as a quick reference for sales teams, marketers, product managers, and partners when introducing the product.

Typical contents include the target user or market segment, the problem the product solves, a concise list of key features, the main benefits, high-level technical or compatibility notes, availability and pricing, and basic support or compliance information. Differentiators or competitive positioning may be stated, but claims should be factual and non-exaggerated. The language should be clear and free of jargon so that non-specialist readers can understand the product’s purpose.

Relationship to other documents: the produktresumé sits between a product brief and a data sheet. It is less technical than a specification and less promotional than a marketing brochure. Creation and maintenance are typically handled by product management or marketing, with updates required after major releases or changes in pricing, availability, or policy. In practice, it is used in tender responses, partner communications, customer onboarding, and catalogues as a compact, neutral overview.