Produktopstillere

Produktopstillere are display fixtures and promotional materials used in retail environments to present products to shoppers. They are designed to capture attention, support merchandising plans, and facilitate the purchase decision. They can be placed at the shelf level, on endcaps, or near checkout, and may be used for regular stock or time-limited promotions.

Examples include floor-standing displays, counter displays, shelf talkers or wobblers, header cards, dump bins, gondola end displays, pallet displays, window or kiosk displays, and digital screens.

Common materials include cardboard and corrugated for lightweight, plastic, metal, and wood. Many are modular to allow reconfiguration for different products. Sustainability trends favor recyclable or reusable materials and minimal waste.

Effective produktopstillere use clear branding, readable typography, and product imagery; they should not obstruct aisles or signage, and they must be stable and compliant with safety standards. They should be aligned with planograms and promotional calendars.

They require planning, placement near related products, rotations for seasonality, and regular restocking; performance can be measured by sales lift, foot traffic, or in-store observer data.

In retail merchandising, produktopstillere are a common tool to guide shopper attention and support campaigns.