Privitar

Privitar is a software company that provides enterprise data privacy solutions designed to protect sensitive personal data within analytics and data-sharing environments. The company aims to allow organizations to analyze data while reducing re-identification risk and meeting regulatory obligations.

The Privitar platform delivers privacy-preserving data processing through a set of techniques including data masking, de-identification, pseudonymization, tokenization, and, where appropriate, differential privacy. It is designed to be policy-driven, enabling administrators to specify rules for how data can be transformed, masked, or shared. The platform also includes data discovery and lineage features, data governance capabilities, access controls, and audit trails to support compliance programs.

Privitar serves industries with strict privacy requirements such as financial services, healthcare, government, and technology. It markets to organizations looking to share data for research or analytics while maintaining regulatory compliance across jurisdictions, notably under GDPR and other privacy regimes.

In practice, Privitar's software integrates with enterprise data ecosystems, including cloud data platforms, data warehouses, and data lakes, enabling privacy-preserving collaboration across teams and external partners. The company emphasizes scalable, repeatable privacy engineering to standardize privacy across data products.

The company positions itself as a privacy technology provider focused on protecting personal data and supporting responsible data analytics and data sharing.