Prisfaktiskt

Prisfaktiskt is a term in consumer pricing studies referring to the actual price that a buyer ends up paying for a product or service at the point of sale. It accounts for all charges that affect out-of-pocket cost, including mandatory taxes or fees and standard commercial adjustments such as promotions, coupons, or rebates.

Etymology: The word combines pris (price) and faktiskt (factually/actually) from Scandinavian languages, signaling a focus on observed net cost rather than the nominal price.

Usage and calculation: In practice, prisfaktiskt is calculated by starting with the base price, adding taxes and mandatory fees, and subtracting any discounts, rebates, or coupons that the buyer actually receives. Some definitions also include shipping charges or subscription fees if they are charged at purchase.

Example: A product with base price 100, tax 12, shipping 5, discount 20 results in prisfaktiskt of 97. Note variations by jurisdiction: some places tax is applied on discounted price, others on pre-discount, and shipping policies vary.

Significance and criticism: The concept is used to discuss pricing transparency and consumer burden. Critics point out that the lack of standardization can cause confusion, and that marketers may mislead if they emphasize the base price without clarifying included charges. See also: price transparency, total cost of ownership, sticker price.