prediscount

Prediscount is a pricing term used to refer to the price or value of an item before any discounts are applied. It is typically understood as the original or list price from which reductions are calculated. The prediscount price may also be called the “before-discount” price or the stated price in advertising.

In consumer retail, prediscount price is often displayed beside or above the promotional price to illustrate the amount saved. For example, an item labeled as “Was $100, Now $70” communicates a $30 prediscount reduction. The discount percentage is commonly computed as (prediscount price minus sale price) divided by the prediscount price.

In business-to-business pricing, prediscount price can function as a reference point for negotiations and for applying subsequent discounts such as volume rebates, seasonal promotions, or early-payment terms. The final net price paid by the buyer is the prediscount price minus the negotiated discounts.

The term prediscount is not universally standardized. Its precise meaning and usage can vary by seller, industry, or regulatory context. Some jurisdictions require clear disclosure of prediscount prices to avoid misleading advertising.